Armed with the content blueprint, MA begins work on several
processes simultaneously. The content team refines the outline
structure and begins writing the final copy. The design team
creates a series of different treatments for the overall look
and feel of the interface and major design elements.
The technical team tackles major programming and delivery issues.
By the end of the content design phase, the client signs off
on project structure, final content, design treatment, and final
storyboards.
